4 July 2012, Dubai – Keeping food fresh for a longer time period has always been a daily challenge as a lot of food is wasted with modern day fridges. Sharp’s refrigerators with Plasmacluster Ion Technology improve the refrigerator’s interior hygiene by removing airborne mould fungi and adhering bacteria, decomposes and eliminates unpleasant airborne odours arising from foods such as fish and cheese and keeps your fruits, meat and vegetables fresher for a longer time.

The lack of access to healthy foods such as fresh fruits, vegetables and meat, can have adverse effects on an individual’s health, increasing the risk of diabetes, cancer and heart diseases. Switching to poor dietary behaviours such as canned or processed foods contributes to obesity and other illnesses. Families try to maintain a well-balanced nutritious diet, especially full-time working mothers who are always on the run trying to provide the best for their children.

Dr. Jane Darakjian, Specialist in overall Well Being, Dietician and Nutritionist Consultant at Manchester Clinic said, “Food low in nutrients negatively affects the body’s metabolism which in turn opens doors to undernourishment, lower rate of growth development and body malfunction. Fresh food such as fruits and vegetables, start decaying and loosing vitamins few days after picking, a problem which is partially solved by storing them at a cold temperature which slows the rate of decay. Yet bacteria and mould still grow in our refrigerators causing the food to decay and emit bad smells and chemical odours”.

The good news, however, is that Sharp has been on the go to provide a refrigeration solution to these problems. Sharp’s new range of refrigerators with PCI Technology uses nature inspired technology that helps keep your food fresher for a longer time. Nature uses a balanced amount of positive and negative ions to eliminate pollutants and airborne pathogens, keeping the air refreshed. Sharp’s PCI Technology emits positive (H+) and negative (O2-) ions inside the refrigerator to inactivate harmful airborne substances such as fungi, viruses, bacteria and mould spores, while also reducing strong odours. As a result, foodstuffs stay naturally fresh longer and are free from contaminants.

“In our 100th year since our foundation, we are focusing on providing customers with cutting edge products and solutions. Be it our energy efficient TV technologies, or our sophisticated Home Appliances, our simple aim is to make it easy for customers to choose a healthy and modern lifestyle”, says Mr. Hiroshi Sasaoka – Chairman at Sharp Middle East FZE. “In line with this thinking, our new range of PCI equipped refrigerators are our most efficient refrigerators yet, that combine best-in-industry product design as well as features” he added.

A mould generating experiment was conducted by Sharp Corporation where two pieces of bread were placed in a box with some added water to ensure moisture in the atmosphere. A Plasmacluster device, similar to the one used in the refrigerator, was added to one of the boxes. 10 days later, a food freshness comparison showed mould build-up on the piece of bread placed in the box without the Plasmacluster device, while the other piece of bread placed with the Plasmacluster device was as fresh as the first day.

Available in a wide range of configurations, Sharp refrigerators with Plasmacluster Ion Technology are created and designed to suit individual tastes and lifestyle demands.

Sharp 4 Door Premium Refrigerator SJ-F80SP major features:

• 4 Door Refrigerator
• Wide and Spacious Compartment
• Top-Class Energy Savings
• Plasmacluster Ion Technology
• Optimized Cooling System
• Honeycomb Deodorizer